In 2024, travelers are driven by the desire to check off items from their bucket lists, seeking genuine, personalized adventures in lesser-known corners of the globe. This insight comes from a recent advisor survey conducted by American Marketing Group, which forecasts the upcoming year's top travel destinations, emerging trends, and must-have experiences.
Key findings from the survey include:
Continued Popularity of Europe: According to surveyed advisors, Europe remains a hot destination for 2024. Italy secures the top spot, followed by Greece (No. 3) and Portugal (No. 5). Alaska emerges as the sole U.S. destination in the top five (No. 2), with Riviera Maya rounding out the list at No. 4. Exotic Destinations on the Rise: Advisors identify visiting exotic locales as a significant emerging trend. Predicted trending destinations for 2024 range from South Africa (No. 1) and Eastern Europe (No. 2) to Japan (No. 3), Thailand (No. 4), and even Antarctica (No. 5).
Rise of All-Inclusive Travel:
All-inclusive travel takes the top spot as the leading trend for the next year, as travelers seek added value and convenience in their vacations. River cruising (No. 2) and ocean cruising (No. 4) also rank high in the survey. Multigenerational travel (No. 3) and small-group travel (No. 5) are gaining traction due to the desire for shared experiences with loved ones. Bucket-List Travel: Survey results highlight 'bucket-list travel' as the foremost emerging trend, as travelers transform their dreams into actionable goals. Personalized experiences (No. 2) and authentic travel (No. 4) also make the top five, reflecting a growing interest in cultural immersion tailored to individual preferences. Off-the-beaten-path travel (No. 3) and AI-assisted travel planning (No. 5) also rank prominently.
Must-Have Travel Experiences for 2024 - Travel Agents recommend four types of trips:
Immersive Experiences: Dive into other cultures firsthand, connecting with nature, history, and local cuisine through custom itineraries and purposeful interactions.
Cruising: With a wide array of options, cruises offer diverse experiences for every traveler, from ocean voyages to river cruises.
Enhanced Vacations: Splurge on travel luxuries like first-class airfare, deluxe accommodations, and exclusive services for a truly unforgettable journey.
Out-of-the-Ordinary Destinations: Explore unique locales such as Alaska's glaciers, Machu Picchu, or the Pyramids of Egypt, along with pristine natural wonders like African safaris and journeys to the Galapagos Islands or Antarctica. Experience different ways of life in Southeast Asia and the South Pacific, even if they push comfort zones.
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